Whatever role you play in the wide world of business marketing – from small business owner to advertising department intern – chances are you’re aware of the concept of writing and maintaining a business blog. The internet is littered with blogs written by all types of people; the stay-at-home mom looking to share her daily experiences, the film student blogging his way through his documentary-making assignments, the business CEO seeking a way to connect with his clients. Blogging is a trend that is seemingly here to stay, and that can benefit your business in many ways when executed correctly.